How do we prove the value of digital platforms to Fortune 500 companies? (It was the ‘90s.)

  • Title: Senior Producer

  • Date: 1997-2001


I came to Razorfish from the video and advertising world, just as companies were staking out territory on the World Wide Web and building out their first presence online. My role with clients was equal parts technology evangelist and production taskmaster. I directed product and design teams in the implementation of enterprise-wide digital rollouts for small start-ups as well as Fortune 500 companies.  Clients included:

  • HBO – Band of Brothers

  • AFI/Intel Enhanced TV Workshop - The Perfect Crime

  • Charles Schwab – Investor Portal

  • Financial Times – Digital Newsroom

  • Ford Motor Company

  • United Soccer League