LogoTV

How do we build, acquire, and partner with LGBT sites across the web to assemble the #1 online network of sites for gay audiences?

  • Title: Vice President, Logo Digital

  • Date: February 2007 - June 2011

I began working at Logo shortly after the launch of the network in 2006, at a very different time for visibility of LGBT characters in media. (The documentary special that kicked off the launch of the network struggled to fill 90 minutes with representations of LGBT characters from TV history.) But the early signs of online gay liberation were very clear. Sites like AfterEllen.com and 365gay.com and Downelink.com were bringing together various constituencies under the queer umbrella and celebrating the rapidly increasing profile of gay issues and personalities in media. Through the strategic acquisition of those sites, as well as building out the online presence for LogoTV.com and NewNowNext.com, we created a constellation of online outlets that ranked #1 in Comscore’s LGBT category. Highlights of my time at Logo included:

  • The first time two presidential candidates (Barack Obama and Hilary Clinton) addressed gay audiences in a candidates’ forum — an event that we broadcasted and streamed across our linear and digital platforms.

  • Members of the first season cast of the now legendary “RuPaul’s Drag Race” were drawn from an online casting site where LogoTV.com fans could choose their favorite queens to be on the show.

  • In the early days of YouTube networks, we created a “gay MCN” in partnership with Fullscreen, bringing together some of the most vibrant voices in online video from the LGBT community.